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New Zealand World Class Awards - Rod Drury
Rod Drury talks about the early stage strategy of Xero through to the recent IPO. He also talks about the opportunities for Start-Ups to raise capital and the flow on effect that has on the business. Rod addresses the issue of Broad Band and the importance for NZ to connect digitally to the world.
Interview with the founders of Posterous
If you haven't used Posterous yet, you must have been living
under a rock. Posterous is the dead simple way to put
anything online using email. In this...
Online Video Ads Need be Measured for Brand Impact
While an entire industry has been created to measure the
impact of conventional advertising on brand perception and
purchasing, there is very little methodology around the
impact of online...
New Zealand World Class Awards - Rod Drury
Rod Drury talks about the early stage strategy of Xero
through to the recent IPO. He also talks about the
opportunities for Start-Ups to raise capital and the...
Using Twitter for Business
Sarah Milstein[http://www.oreillynet.com/pub/au/1242], Web
strategist and author who explains how businesses can
effectively use Twitter .
If Your B2B Marketing Emails Could Talk
This is an absolutely hilarious video about how bad emails
that fail to engage might sound if they could talk. As you
listen from the customer perspective, think...
Tim O'Reilly - enabling transparency
At Transparency Camp, Tim O'Reilly talks about how the
technology community can play a part in encouraging greater
transparency within Government, and the opportunities that
lie ahead.